It appears that the Cameron government is about to launch a UK happiness survey.
Perhaps it might be the better to Nudge the Brits with.
Many people can lead long and perplexed lives in search of elsuive happiness. But what do they know? I can easily see that policy makers with a new toy will be able to argue for a host of new policies (or excuses for failed policies) with the survey results in their pockets.
Happy to see that the Brits are ahead of us on this one.