Saturday, February 05, 2011

Super Sunday and super buzz

Perhaps the strangest national holiday of the year occurs tomorrow. People with and without an interest in the game gather to watch the spectacle -- including, of course, the commercials.

Time to wheel out the old John Wanamaker worry re "Half the money I spend on advertising is wasted; the trouble is I don't know which half."

But just as there is an advertising industry, there is a related industry hard at work to resolve Wanamaker's problem. Social media can be used to create a sea of buzz, as this piece in yesterday's NY Times describes.

And here is a WSJ blog that describes a project to plumb that newly discovered ocean. What would the old man say now?