Perhaps the strangest national holiday of the year occurs tomorrow. People with and without an interest in the game gather to watch the spectacle -- including, of course, the commercials.
Time to wheel out the old John Wanamaker worry re "Half the money I spend on advertising is wasted; the trouble is I don't know which half."
But just as there is an advertising industry, there is a related industry hard at work to resolve Wanamaker's problem. Social media can be used to create a sea of buzz, as this piece in yesterday's NY Times describes.
And here is a WSJ blog that describes a project to plumb that newly discovered ocean. What would the old man say now?