The 84th Academy Awards ceremony this Sunday will be held at the Kodak Theatre in Hollywood -- which is no longer the Kodak Theater because Kodak is no longer in a position to pay for the naming rights. I am not sure what they will be calling the place as events get underway. The Theater at the corner of Hollywood and Highland?
It was once fitting that the film company would host the film people, but whereas we still view "films," we no longer use film.
Affixing corporate names and logos once conveyed an impression of near-permanence. But creative destruction keeps moving along smartly.