Thursday, June 12, 2008

Eye popping research

The Freakonomics post that cites research on the link between fertility and TV soaps in Brazil should not be missed. It appears that the idealized families depicted on TV have fewer children than the population at-large, and this caused large parts of the audience to follow suit.

We expect that TV content follows the culture. But evidence that it can also shape the culture in profound ways worth thinking about.