Saturday, October 31, 2009

Never easy being green

Everyone knows that social engineering is hard work. But look at this: "French Ideal of Bicycle-Sharing Meets Reality".

The thieves and opportunists are not moved by the plight of the polar bears or the shrinking ice caps.

But the good guys are not giving up. They are ready with their next move.

In an unsuccessful effort to stop vandalism, Paris began an advertising campaign this summer. Posters showed a cartoon Vélib’ being roughed up by a thug. The caption read: “It’s easy to beat up a Vélib’, it can’t defend itself. Vélib’ belongs to you, protect it!”

H/T Brad Hill